Strategic Communications Planning Project


Earlier this year, the City issued a Request for Proposal for Strategic Communications Planning Consultation Services to develop an internal and external strategic communications plan for the City using research to identify communications priorities, effectiveness in customer reach, brand recognition and perceptions, and strategic goals and objectives to guide the City's internal and external communications over the next 3 - 5 years. 

The City received eight proposals reviewed and scored by a selection committee. Slate Communications was chosen because of its detailed plan, fee structure, and substantial years of experience working with local governments to create strategic communication plans.

Strategic Communications Plan 

The City of Valdez is partnering with Slate Communications to create a citywide Strategic Communications Plan. This plan will establish communication priorities and goals for the next 3-5 years. It will clearly define the messages, priorities, strategies, and tools the City of Valdez will use when communicating with the community.

Objectives include:

  • Increase the use of consistent, clear, recognizable messaging and branding for all City communications
  • Achieve coordinated and consistent internal and external communications through "one clear voice."
  • Improve communication effectiveness and reach within the community

Public Forum - Share Your Thoughts on City Communications

When: Tuesday, July 11
Time: 7:15 p.m.
Where: City Council Chambers
Facilitators: Kim Newcomer and Ryan Burke from Slate Communications

Community Survey - Share Your Thoughts on City Communications

Complete the Community Survey on City Communications to share your thoughts on City communications. Community input will assist the City in drafting the strategic communications plan. 

Weigh in and tell us how we can better communicate with you. Talk openly and share your opinions.